Kélian Lalloué
Building the first AI-native law firms in France.
I'm the CEO of Hendy. For four years we ran a marketing agency for French law firms: Google Ads, SEO, dozens of firms accompanied. That work taught us something the legal industry hasn't priced in yet: AI is commoditizing legal advice, and when advice gets cheap, the firms that win are the ones built around distribution, judgment, and systems.
So we're making a bet, publicly: the law firm of the next decade will be AI-native from day one, and the first ones in France will be built now. That's what Hendy is becoming, and that's what this site documents: the pivot from agency to startup, the AI systems we build, the decisions a CEO faces along the way, and the road from France to the international stage.
Essays
About
I've spent my career explaining new technology to people whose job is not technology. Lawyers are the hardest audience I've found. That's exactly why I chose them.
- CEO of Hendy, working with French law firms since 2022.
- Trained more than 10,000 people across France in digital marketing as a trainer for Google.
- Supported startups at Google for Startups, at Station F in Paris.
- One of the first mentors at OpenClassrooms, France's leading online education platform.
- Two years of daily writing on LinkedIn and around 100 YouTube videos, before stopping to build.